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HKFS Retirement Plan Services Reaches $1 Billion in AUM

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HK Financial Services Retirement Plan Services (RPS) has reached $1 billion in assets under management. This milestone comes after a record year of growth for the team.

“We built this business from the ground up,” says Jen Ready, vice president of RPS, referring to the launch of the team 10 years ago. “At first, we were slow, but steady; now we have really hit our stride and our growth has been fantastic.”

The need for the RPS team came as a result of HK Financial Services’ (HKFS) partnership with CPA firms nationwide. Business owner clients were turning, and continue to turn, to their CPA for advice related to retirement plans. Kevin Dement, assistant vice president of RPS, recalls, “The leaders of  HKFS recognized the opportunity to bring all retirement plan services in house and we have a profound client experience as a result.”

The idea to bring retirement plan services in-house allowed for retirement strategies to align with the long-term financial planning of the business owner, which is a core focus of HKFS. In fact, that’s one of the reasons for the tremendous growth. “Our strategy for retirement plan services is working directly with CPAs, who serve as the business owner’s most trusted advisor. As HKFS has continued to onboard new firms, those CPAs are looking for ways to provide additional value to their business owner clients through financial and retirement planning. Those firms have a lot of energy around being able to bring these solutions to their clients,” explains Ready.

With this holistic view of financial planning, the primary goals of the business owner result in a tailored retirement plan to help maximize their contributions and tax deductions – which sets HKFS retirement plans apart from others.  “The RPS strategy and team has added tremendous value to our CPA partners and clients,” says Louie Rosalez, president of HKFS. “When we look at retirement plans as a vehicle for planning, the client really receives holistic guidance for their long-term goals.”

Reaching $1 billion assets under management, and well on their way to the next milestone, Ready says this growth and accomplishment couldn’t be done without the dedicated team. “We have a focus on excellent customer service, bringing new innovative ideas to our CPA firms and their clients, and we are excited to take on new challenges,” says Ready.

“The most important people leading our retirement plan services are our employees,” says Dement. “We are successful in our service, operations, and process thanks to all the great team members we have. Each one places the highest importance on the success and experience of the customer.”

“I am so proud of the entire HKFS team. Not only did RPS hit $1 billion in assets under management, HKFS has surpassed $4 billion in assets under management,” adds Rosalez. “We are committed to helping our affiliate CPAs and clients reach their goals, and we are excited to keep our momentum moving forward with Blucora.”